Leverage a variety of data points to build a 360-degree view of who a specific individual really is. Move them from anonymous visitors to known customers and turn them into loyal brand advocates.
Automatically recalculate and display the most relevant promotion in real-time using data from each click a visitor makes.
Use experiments to test multiple content variants for a specific customer context during a certain time frame and publish the best performing assets based on built-in analytics data.
- Progressive profiling
- Built-in contextual experiments to identify top performing assets
- Real-time targeting
- Intelligent, personalized navigation